The University of Cincinnati’s College of Design, Architecture, Art, and Planning is, year-after-year, ranked among the very best design schools both nationally and globally. DAAP is dedicated to living up to their acclaim by challenging their students academically while supporting them personally so students are engaged, prepared for lifelong practice, and invited to lead in their respective fields.
Luxottica has upheld an ongoing relationship with DAAP through a multitude of store design and product design studios. These studios span the course of a semester and provide the students with real-world experience while providing Luxottica with fresh, innovative design ideas for future initiatives.
The most recent of these studios was initiated by OneSight and culminated last Friday, April 15th. In January, OneSight met with a group of 20, third-year Interior Design students and introduced the goal of their new project. “In order to scale OneSight’s sustainable solution more quickly, and provide vision care access to more people, we need a vision center design that is patient-centric while also easily replicated and consistent,” says Aaron Galvin, Senior Manager of Strategy and Analytics for OneSight. The objective was for students to create an aesthetically pleasing, yet realistic store design to be implemented in all sustainable OneSight vision centers from here on out. In order to do this, students had to take into consideration the allotted space, local resources, available light, cost, language, and other obstacles that come with building sustainable vision centers in developing countries.
Throughout the semester the students received mentoring from OneSight as well as Bink Zengel, Vice President of Store Design, and Wendy Klepcyk, Senior Manage of Store Design from neXtore, Luxottica’s store design business unit. “I think the great thing about the team is that we were all coming to the students with different perspectives,” said Zengel, recalling the range of critiques given throughout the semester. “I left the final critique session just feeling happy! The education I received through DAAP has shaped a lot of how I think and who I am – not just in a design sense – so seeing the students’ evolution through the process was very inspiring.”
Now that the studio has concluded, OneSight will work with neXtore, to compile all presented designs and develop one holistic store concept that can be implemented in future vision centers across the globe. Galvin points out, “As we continue to expand our sustainable model we need to be simple and fast. We need to instill confidence in our patients, and this can be done through a positive vision center experience.”